Frothy Mix

Take a word of advice from a doctoral student of communications at an Ivy League university: If you want your message to stick, you need to repeat it over and over and over. The reactionaries in our government certainly understand this. We progressives also need to embrace this strategy to get our message out.

Therefore, if you want the new meaning of the word “santorum” to stick–that frothy mix of lube and fecal matter that is sometimes the byproduct of anal sex–you need to make semi-regular use of it over a long period of time. You have to FORCE it into popular parlance. If you hold any sway over your fellow advice columnists, I suggest you ask them to make use of the word as well. Remember how well “pegging” went over at first? But by not using it over and over, it faded. Don’t let “santorum” fade. It...